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Best Ways to Improve Your Salon’s Sales & Bookings during the Summer
Woman smiling at the beach with hat
Best Ways to Improve Your Salon’s Sales & Bookings during the SummerBlog

Best Ways to Improve Your Salon’s Sales & Bookings during the Summer

To attract and retain a male clientele it’s essential to understand their specific needs and preferences. Here is how.
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Resilient Beauty: How Salons can Adapt and Thrive During Uncertain Economic Times
salon stylist blow drying hair
Resilient Beauty: How Salons can Adapt and Thrive During Uncertain Economic TimesWhite paper

Resilient Beauty: How Salons can Adapt and Thrive During Uncertain Economic Times

By implementing effective strategies and embracing innovative solutions, salons can do more than survive by positioning themselves to thrive long-term.
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Strategies to Attract & Retain Male Salon Clients
men getting a haircut in a barbershop
Strategies to Attract & Retain Male Salon ClientsBlog

Strategies to Attract & Retain Male Salon Clients

To attract and retain a male clientele it’s essential to understand their specific needs and preferences. Here is how.
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Best Ideas for Packages and Promotions for Mother’s Day
Mother and child in a room
Best Ideas for Packages and Promotions for Mother’s DayBlog

Best Ideas for Packages and Promotions for Mother’s Day

From salon services and spa treatments to personalized gifts, here are some creative ideas to inspire your Mother's Day offerings and help clients treat their…
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$55K in One Day? The Impact of Gift Card Promotions on Salon Revenue
woman holding money smiling
$55K in One Day? The Impact of Gift Card Promotions on Salon RevenueBlog

$55K in One Day? The Impact of Gift Card Promotions on Salon Revenue

Dive into the enticing world of gift cards and discover how a strategic approach can elevate your salon's revenue and ensure your place in the…
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Is Your Salon Ready to Go Deskless?
Is Your Salon Ready to Go Deskless?Blog

Is Your Salon Ready to Go Deskless?

Learn the ins and outs of running a deskless salon. Plus, download a free 4-week checklist to get started on a deskless future.
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How to Accelerate Your Salon Revenue by Enhancing the Client Experience
How to Accelerate Your Salon Revenue by Enhancing the Client ExperienceWhite paper

How to Accelerate Your Salon Revenue by Enhancing the Client Experience

Learn proven strategies for optimizing client interactions at every touchpoint and ensuring a memorable experience that exceeds customer expectations, fosters loyalty, and drives revenue growth.
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Maximizing Retail Sales: Tips for Managing Your Salon Retail Inventory Like a Pro
Maximizing Retail Sales: Tips for Managing Your Salon Retail Inventory Like a ProBlog

Maximizing Retail Sales: Tips for Managing Your Salon Retail Inventory Like a Pro

Selling retail and keeping the perfect balance of product in your salon inventory can sometimes feel daunting. But with merchandising best practices in place and…
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A Year in Review: 2024
A Year in Review: 2024Blog

A Year in Review: 2024

As we move ahead in 2025, we’d like to take a moment to reflect on the milestones and achievements of the past year. 2024 was…
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Signs That It’s Time to Expand Your Salon: A Comprehensive Guide
Signs That It’s Time to Expand Your Salon: A Comprehensive GuideWhite paper

Signs That It’s Time to Expand Your Salon: A Comprehensive Guide

Expanding a business is a significant decision that can drastically affect its future success. That’s why it's so important to carefully evaluate the need for…
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Your 2025 Salon Marketing Plan
Your 2025 Salon Marketing PlanBlog

Your 2025 Salon Marketing Plan

A well-structured marketing plan is essential for any salon looking to stand out in a competitive market. It’s key to attracting new clients and keeping…
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Time Management Strategies for Your Salon
Time Management Strategies for Your SalonWhite paper

Time Management Strategies for Your Salon

As a salon owner, mastering time management is not just necessary; it's a powerful tool that can empower you to run a thriving salon business.
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New Year, New You – 10 Ways to Try Something New in Your Personal and Professional Life
New Year, New You – 10 Ways to Try Something New in Your Personal and Professional LifeBlog

New Year, New You – 10 Ways to Try Something New in Your Personal and Professional Life

What better way to conclude the busy holiday season and welcome a new year filled with hope and excitement than by trying something new? After…
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Best Ways to Customize Your Salon Software to Fit Your Brand and Salon Needs
Best Ways to Customize Your Salon Software to Fit Your Brand and Salon NeedsBlog

Best Ways to Customize Your Salon Software to Fit Your Brand and Salon Needs

As a salon owner or manager, it’s easy to understand the importance of providing a personalized and seamless experience for your clients and your team.
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12 Essential Strategies to Prepare Your Salon for the Busy Holiday Season
12 Essential Strategies to Prepare Your Salon for the Busy Holiday SeasonBlog

12 Essential Strategies to Prepare Your Salon for the Busy Holiday Season

For salon owners and managers, preparing for the busy holiday season well in advance is crucial to ensuring that the salon runs smoothly, clients are…
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How to Achieve Customer Stickiness for Your Salon
How to Achieve Customer Stickiness for Your SalonBlog

How to Achieve Customer Stickiness for Your Salon

Understanding what makes a customer return to your business and improving client retention means exploring your "stickiness" factor. But first, what is customer stickiness, and…
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Your Salon’s Back-to-School Checklist
Your Salon’s Back-to-School ChecklistBlog

Your Salon’s Back-to-School Checklist

The end-of -summer/back-to-school season is a time when people seek to refresh their looks, stock up on hair and beauty products, and indulge in self-care…
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Managing Color
Managing ColorBlog

Managing Color

Learn how the Vish x Aura integration is able to track, manage, and analyze everything about your color business – without changing the way you…
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5 Reasons to Offer Classes at your Salon
5 Reasons to Offer Classes at your SalonBlog

5 Reasons to Offer Classes at your Salon

If you are looking to mix things up and add a new revenue stream while tapping into your salon’s and team’s expertise, then offer classes.
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Managing BackBar Costs
Managing BackBar CostsBlog

Managing BackBar Costs

It is no secret that even small dollar amounts can cause big expenses over time in salons. One of the most overlooked and easiest places…
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Salon Tools that Maximize Holiday Bookings & Retail Sales
Salon Tools that Maximize Holiday Bookings & Retail SalesBlog

Salon Tools that Maximize Holiday Bookings & Retail Sales

The holidays have kicked off in full gear, and many salons have their eyes set on sleigh-ing end-of-year sales goals.
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Creating a Salon Space Designed for Interpersonal Growth
Creating a Salon Space Designed for Interpersonal GrowthBlog

Creating a Salon Space Designed for Interpersonal Growth

Learn how to create a salon space conducive to growth. Written by Michele Holloway, owner of Eden Michele Salon, Author, and Mentor.
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Is your Salon Afraid of Online Booking? Why??
Is your Salon Afraid of Online Booking? Why??Blog

Is your Salon Afraid of Online Booking? Why??

If you're like most salon owners, the thought of handing over the responsibility of booking your appointments to a robot contradicts everything you’ve been led…
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Are you hiring? Of course you are!
Are you hiring? Of course you are!Blog

Are you hiring? Of course you are!

Celebrity hairstylist Danny Jelaca gives Ocean Drive Magazine brilliant at home hair tips. 
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Subscribe to our newsletter for salon insights

Product

Resources

Privacy Policy | Terms & Conditions

Aura Salonware does not provide payment services.
Payment services are provided by a third party.

© 2025 Aura Salonware

Subscribe to our newsletter for salon insights

Product

Resources

Privacy Policy | Terms & Conditions

Aura Salonware does not provide payment services. Payment services are provided by a third party.

© 2025 Aura Salonware

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