If you are looking to mix things up and add a new revenue stream while tapping into your salon’s and your team’s expertise, then offering classes is definitely worth considering. Whether make-up or yoga, there are lots of good reasons for your salon to offer classes. Here are just a few:
Increase Revenue: Offering classes generates additional revenue for your salon. When clients attend classes, they are not only paying for the class itself, but they are also likely to purchase products and services.
Brand Awareness: Offering classes helps increase brand awareness. When clients attend classes, they are exposed to your salon’s brand and your team of stylists. This builds trust and loyalty with your clients, and also attracts new clients.
Client Education: Offering classes is a great way to educate your clients about the latest trends and techniques in hair, skin, and nails and helps your clients make informed decisions about their beauty care, making them more likely to return to your salon for services.
Staff Training: Offering classes is also an excellent way to train your staff on new products and techniques. Classes also help your staff provide better service to your clients and keep your team up-to-date on the latest trends.
Community Building: Offering classes builds community within your salon. When clients attend classes, they have the opportunity to meet other people who share their interests in beauty, wellness and fashion, creating a sense of camaraderie and belonging, and classes also help attract new clients.
Sounds interesting? Here are a few things to keep in mind if your considering offering classes:
Choose the right topics: When choosing topics for your classes, it is important to consider the interests of your clients and the expertise of your staff. Make sure that the topics are connected to the services that you offer.
Market your classes: Once you have chosen topics for your classes, market them to your clients through your website, social media, or custom text campaigns using SENT.
Set a price: Set a price for your classes that is fair and competitive and consider offering discounts for groups or students.
Provide quality instruction: The most important thing is to provide quality instruction. Your instructors should be experienced and knowledgeable and able to answer questions and provide feedback to clients on the spot.
Want to see how easily you can manage, offer, book, market and get paid for classes in addition to your services with Aura?
Fill out the Demo request form below and we’ll show you how!
