Let’s say that you do decide to host a holiday event. For one, it’s a wonderful promotional strategy that salons benefit greatly from. And by teaming up with other businesses in your area to collaborate on an event, the cross-promotional efforts of all parties can garner a lot of brand awareness with little spend.
That’s what mother-daughter Allison Everage and Anya Everage, owners of Ginger Vine Salon, accomplished with a recent holiday event they co-hosted. “We partnered with local businesses, who we asked for donations of gift cards, merchandise, or services,” says Allison. The participating businesses pooled their resources together to host a total of 3 giveaways during the event.
All companies pitched in by donating prizes of their own. This, of course, meant exposure for their businesses in exchange. Everage decided to promote her salon’s Aveda gift sets. “In return, we were heavily promoting on social media, through test campaigns, and through email marketing.”
Salons had previously prioritized print ads to spread the word about holiday promotions just a couple of decades ago. If you have yet to incorporate digital into your promotional strategy (like Aura’s SENT Text Messaging feature), you’re missing out on a BIG opportunity to expand your salon’s reach.
Promotional activities are only useful if you’re making a return-on-investment from them, so make sure you’re doing what’s necessary to reap the benefits of them. Building highly targeted holiday campaigns can help you up the ante with results. With SENT by Aura, you can reach specific audiences by narrowing down your targeting to the audience’s last date range of their previous appointment, provider that they booked with, products and services that they booked, or their hair type.