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Business Growth

Aura Capital

Designed to help you build the business of your dreams.

Powered by Parafin.

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Simplified financing to grow your business.

Support Your Business

Reinvest in your business with funding that supports your long-term goals.

High Eligibility Rates

With flexible eligibility requirements, we make funding more accessible.

Flexible Repayment

Payments align with your sales performance, ensuring manageable cash flow.

Simple, Stress-Free Application

It’s simple! Your sales history determines eligibility. No credit checks, no collateral, no hassle.

Fast Access to Funds

Get what you need, when you need it. Funds can hit your account in as little as one business day.

Straightforward Costs

No sneaky interest rates or sign-up fees. Just one fixed fee, plain and simple.

FAQs

What is 'Aura Capital'?

Aura Capital is a Merchant Capital Advance program powered by Parafin that provides upfront capital to businesses in exchange for a portion of their future sales. It’s not a loan — there’s no interest, no collateral, and no personal guarantee required.

Do I have to be on AuraPay to qualify?

Yes, this product is only available to AuraPay customers.

How is it different from a loan?

Unlike a loan, there are no interest charges and no collateral required. Businesses pay a one-time fixed fee and approval is based on performance, not assets.

How long does it take to receive the funds?

After accepting an offer, funds are typically deposited in 1–2 business days to your bank account via ACH.

Human support. Always.

At Aura, we put people first. With live calling hours where a real human is always ready to assist, alongside a dedicated account success manager to guide you, we ensure you’re supported every step of the way.

Call today (501) 708-4997

Monday to Friday 9 AM to 8 PM EST

Book a Demo

Human support. Always.

At Aura, we put people first. With live calling hours where a real human is always ready to assist, alongside a dedicated account success manager to guide you, we ensure you’re supported every step of the way.

Call today (501) 708-4997

Monday to Friday 9 AM to 8 PM EST

Book a Demo

Trusted by top salons

Trusted by top salons

I love that I can text guests for last-minute appointments. I haven’t been doing stuff like that and I saw a huge jump in revenue because of it. I look at the book in the morning and if someone has 5 openings in the day, I’ll just shoot out a text to their clientele and BOOM it’s filled in less than 20 minutes. All of them.

Luca BocciaPyure Salon

The biggest thing that we really enjoy is that (everything) is on the same screen. With our previous software system, we had to go back and forth. (Aura is) very user-friendly when you are on the phone and when you are in the moment.

TammyAbove Salon

From demo day to launch day and beyond, Aura has provided non-stop support.

Alli McdonaldPin Up Salon

With Aura, if we find something that we need that’s not built into the software, we can make a phone call, and it’s in the next software update. And that’s very important to us because a software company has to listen to the customers for what they need because if we need something, we need it. Aura has helped us with that.

Brandon HensleyTangerine Salon
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