Education

Learn the strategies you need to boost salon revenue.

Aura Salon Owners Roundtable

Watch expert advice from industry leaders

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The Salon Owner Roundtable for Maintaining Sanity

Salon Owner Roundtable for Maintaining Sanity

For years, salon owners would flex about how much they could juggle, how many hats they could wear, and refer to their work as “hustle…

Tipping the Profits

Tipping the Profits

2025 marked a significant change for beauty professionals and salon owners with the signing of the No Tax on Tips Act. For the first time,…

Powerful Automations to Streamline Your Salon’s Operations

Take an exclusive look at the AI-powered marketing platform built to keep salons fully booked.

Aura Academy: Webinars and Video Tutorials

Unlock the full potential of Aura’s powerful features

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Why Clients Visit Your Website, Then Book Somewhere Else

Why Clients Visit Your Website, Then Book Somewhere Else

Booked or bounced? Explore the key website strategies that increase engagement, build trust, and convert more website visitors into loyal clients. https://youtu.be/8qfkL3pWIBs

Understanding Your Merchant Track

Take an exclusive look at the AI-powered marketing platform built to keep salons fully booked.

The AI Growth Trifecta

In this webinar, we discuss how to boost your salon's visibility in AI-powered search.

Salon Success Stories

Learn how beauty salons use Aura to boost revenue

All Salon Success Stories

How Kat Scott Quadrupled Income by Maximizing a 150-square-foot Suite

How Kat Scott Quadrupled Income by Maximizing a 150-square-foot Suite

This article was originally published on Salon Today. Kat Scott of Rosewood Salon in Great Falls, Virginia, is a salon owner, business coach, and educator…

A Leap of Faith: From Commission Stylist to Salon Owner

Explore Laurie's motivations, challenges, and triumphs in establishing a salon that embodies growth, innovation, and a dedication to maintaining a healthy work-life balance for her…

Salon @ Church: A New Era in Salon Pricing – Personalization through Technology

Learn how Laurie O'Neill, owner of Salon@Church leveraged technology to motivate her team and implement a personalized pricing system.

Blogs & Whitepapers

Read our curated articles of salon insights & trends

How to Keep Your Salon Stocked Without Overstocking

Blog

How to Keep Your Salon Stocked Without Overstocking

Every salon owner knows the delicate balance between having enough product on hand and holding…

Your Salon Holiday Survival Kit: Prep, Optimize & Thrive

Blog

Your Salon Holiday Survival Kit: Prep, Optimize & Thrive

The end-of-year rush is almost here. While it’s the most profitable time of the year, it can also…

Your Salon Today 200 Playbook: Expert Tips for a Winning Application

Blog

Your Salon Today 200 Playbook: Expert Tips for a Winning Application

The Salon Today 200, now celebrating its 30th anniversary, is a prestigious, business-focused industry award.…

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Product

Resources

Privacy Policy | Terms of Service

AuraPay’s payment services are provided by Fullsteam Operations LLC in the United States and FS Payments Canada Ltd. in Canada.

© 2025 Aura Salonware

Privacy Policy | Terms of Service | Responsible Disclosure Policy

Check current system status

Aura Salonware does not provide payment services. Payment services are provided by a third party.

© 2025 Aura Salonware