Like so many other adaptations that salons have had to make over the past few years, the long-lived era of the bustling front desk may have met its demise and the debate is on across the country – is it a change for the better or worse?
Between covid-era restrictions and the evolution of technology, the role of the front desk has been redefined if nothing else. Client expectations have grown and management’s expectations have changed and that requires looking at front-desk operations through a new lens.
But, does a completely new experience at the desk make sense for your business? Are your staff and clients ready for the changes it brings? And, most importantly, is it possible to keep your client + staff + brand connection intact while desking less?
If you asked Steffan Bentley, owner of Apotheca in Austin, TX, you’d get a resounding yes! So, regardless of if your salon is ready to take the plunge and go completely deskless like Bentley, or you just want to dip your toes, Steffan shared his unique approach and a few ways Aura has leveled-up the front desk experience at Apotheca, while not leaving it completely behind.