The Data Driven Salon Summit was held earlier this week at the Donald E. Stephens Convention Center in Rosemont, Ill. Produced annually by Salon Today, the event brought together the brightest stars in the salon universe to discuss all things data. Throughout the two-day gathering, attendees took a deep dive into the metrics of successful salons and learned how to effectively use technology to their business’s advantage from a host of tech-forward seminars, workshops, and speaker panels.
The prevalent and overriding theme was undoubtedly the events of the past year, the impact on salons, and the shifts in operations that have come along as a result. Salon businesses have been forced to shut down, reopen, and in some cases, shut down again, often operating at half-capacity with a dwindling workforce. These shifts have forced salon owners to rethink almost every aspect of their business, but almost all of them point back to the need for improved technology in every salon. Former niceties have become essential as more and more salons go deskless, adopt online booking and introduce contactless payments. While the core of your business will always be behind the chair, the nuances have moved online.
Through it all, we’ve been reassured that salons are essential to the lives of customers – so much so that the most searched phrase in April 2020 was ‘When will my salon reopen?’ If there was any doubt that our industry wasn’t viewed with high regard, this is a screaming affirmation.
Major industry shifts have come along with this new salon economy including an increased need to make technology work for your salon. Aura’s team who attended the event were able to jot down their key takeaways, and we are thrilled to share them with you.