AURA x Hairbrained : Setting the Stage for Collaboration

  • Gerard Profile Picture

No one creates a better home for salon owners and stylists to interact with one another than Hairbrained, the world’s leading digital and social-based community for craft hairdressers and colorists. With its mission to provide the absolute best in online learning, craft tools, and community engagement, Hairbrained has taken the helm in changing the way the salon world stays connected.

With that mission in mind, we’re excited to announce that we are now the exclusive salon software tech partner of Hairbrained. As a Hairbrained partner, Aura continues to show our commitment to support a sophisticated business model for luxury salons and elevate the salon experience for owners, guests, stylists, staff, and suppliers. Through this collaboration, salon professionals can access the most comprehensive set of learning materials and an ever-expanding community to grow alongside.

The software is incredible; it’s a game-changer and it’s going to help you grow your salon business like never before. – Gerard Scarpaci, Hairbrained Co-Founder

After years of owning and operating his own salon, Gerard Scarpaci, the co-Founder, and Host of Hairbrained, is now dedicated to offering education to the hairdressing community. He has 15 years of educational experience and recognizes the potential Aura Salonware brings when it comes to reinventing your technique–not just in terms of style but also in successfully operating your business.

The Hairbrained and Aura Community 

With over 600,000 followers in their community, Hairbrained presents enormous collaboration potential to salon owners and stylists. Paired with Aura’s own Salon Collective, the opportunities to engage with owners from across the nation are staggering and exciting! We have an extensive list of upcoming webinars and live events in the next few months with stylists and salon owners’ educational opportunities.

Aura Creative Strategist, Ronnie Appel, who is a master haircutter himself,  has this to say, “For a long time, I’ve closely followed the Hairbrained community. I’ve seen their true goals about great education, no matter what brand you’re with, and creating a community where the creatives can grow. When I joined Aura, I knew in some way I wanted to be a part of that community and am beyond delighted that they have made us the exclusive tech partner. Now stylists and owners can have tools for creative and business success all in one unbiased community.”

As we continue to modernize, automate and innovate the salon management experience to increase client retention, satisfaction and revenue, it’s partners like Hairbrained who exemplify what it means to be For Salons. By Salons.

Want to learn more about how Aura Salonware can maximize your salon’s efficiency? Check out the details of our partnership with Hairbrained and request a demo!

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