Offering retail products can provide an edge to your salon while increasing the value of every customer visit. Aura spoke with Joe DeAnda, the owner of Trios Salon, to find out about the strategies that he has implemented to boost retail sales, which landed him on the Salon Today Top 200: Retail and Merchandising list for 2023.
“We had a 20% off event and using our software I texted guests photos and details of the sale. We sold $30,000 in retail in 10-days. It’s a simple, direct way to reach the customer”
Joe DeAnda
