AURA2020-05-19T00:05:15+00:00

WELCOME TO

The New Salon Economy

Salon Management Software that Modernizes and Automates the Complete Salon Experience

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The AURA suite of Apps for Owners, Providers, and Clients
creates an automated salon experience that increases retention, satisfaction, and revenue.

Integrated Smart Tools

Cashless Payments

Accepting payments from anywhere in the salon frees up the front desk, speeds up turnover, and empowers stylists and guests.

Data-Driven Booking

A booking engine that addresses every salon nuance to maximize your book, your stylist’s productivity, and your guest’s experience.

Visual Data

All of the reports you need (and none of the ones you don’t) are easy-to-find and filterable by any time period, per location, or by provider.

Automated Marketing

Take the labor out of making data usable with automated personalized marketing based on individual client activity and preferences.

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MEET YOUR NEW FRONT DESK

INSPIRED BY THE SALON COLLECTIVE

FOR SALONS. BY SALONS.

AURA is driven by a united and growing community of leading salon owners, executives, stylists, educators, and brands that have joined together to advance the industry, based on open ideas, open communication, and common goals.

Meet The Collective

Danny Jelaca Miami Beach

Cashless Payments

Cashless Payments

Integrated payments empower stylists and clients, free up the front desk and enable detailed real-time reporting. Experience total payment freedom with multiple seamless checkout options.

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Data-Driven Smart Booking

Get complete control of appointments with a truly salon-specific booking engine, appointment calendar, and “virtual receptionist” that automate the real-world nuances that salons face daily to reduce errors, maximize occupancy, and increase retention.

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Data-Driven Smart Booking

Get complete control of appointments with a truly salon-specific booking engine, appointment calendar, and “virtual receptionist” that automate the real-world nuances that salons face daily to reduce errors, maximize occupancy, and increase retention.

Read More

One Tap
Payments

Integrated payments empower stylists and clients, free up the front desk and enable detailed real-time reporting. Experience total payment freedom with multiple seamless checkout options.

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Simplified Reports

Clean, thorough, and precise critical salon reports are easy to find and simple to digest, can be viewed in any date range, filtered and sorted in multiple ways, and easily downloaded, making information more accessible and more useful.

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Simplified Reports

Clean, thorough, and precise critical salon reports are easy to find and simple to digest, can be viewed in any date range, filtered and sorted in multiple ways, and easily downloaded, making information more accessible and more useful.

Read More

Personalized Marketing

Business-building automated individualized marketing activity is triggered by each client’s history, profile preferences, and system settings, taking the guesswork and labor out of using valuable information effectively.

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Personalized Marketing

Automated targeted marketing based on each client’s historical activity and profile preferences including frequency-rate, product purchases, birthday, hair type, and more takes the guesswork and labor out of making data more usable and more valuable.

Increase Booking Rates
Improve Retail Sales
Heighten Salon Loyalty

LEARN MORE ABOUT AURA SALONWARE

Schedule a Demo