For Salons.
By Salons.
AURA is a Technology-Driven Operating Platform Inspired by Leading Salon Owners
that Modernizes the Total Salon Experience for Management, Clients, Providers, and Suppliers
The AURA suite of Apps for Owners, Stylists, and Clients
creates an automated salon experience that increases retention, satisfaction, and revenue.
Integrated Smart Tools for The New Salon Economy
Data-Driven Booking
A booking engine that addresses every salon nuance to maximize your book, your stylist’s productivity, and your guest’s experience.
Integrated Payments
Accepting payments from anywhere in the salon frees up the front desk, speeds up turnover, and empowers stylists and guests.
Visual Data
All of the reports you need (and none of the ones you don’t) are easy-to-find and filterable by any time period, per location, or by provider.
Automated Marketing
Take the labor out of making data usable with automated personalized marketing based on individual client activity and preferences.
INSPIRED BY THE SALON COLLECTIVE
Forward Thinkers. Common Goals.
AURA is driven by a united and growing community of leading salon owners, executives, stylists, educators, and brands that have joined together to advance the industry, based on open ideas, open communication, and common goals.
Danny Jelaca Miami Beach
A United (and Growing) Community
Simplified and Comprehensive Salon Management
AURA is powered by the “best practice” techniques employed at of some of the most successful salons in the world and utilizes logic-driven automated alerts, notifications, and actions that are triggered by critical data, KPIs, system preferences, and service and retail goals to increase guest retention, business efficiency, and revenue in every area of the salon.
Data-Driven Smart Booking
Get complete control of appointments with a truly salon-specific booking engine, appointment calendar, and “virtual receptionist” that automate the real-world nuances that salons face daily to reduce errors, maximize occupancy, and increase retention.
Data-Driven Smart Booking
Get complete control of appointments with a truly salon-specific booking engine, appointment calendar, and “virtual receptionist” that automate the real-world nuances that salons face daily to reduce errors, maximize occupancy, and increase retention.
One-Tap Payments
One-Tap Payments
Integrated payments empower stylists and clients, free up the front desk and enable detailed real-time reporting. Experience total payment freedom with multiple seamless checkout options.
One Tap
Payments
Integrated payments empower stylists and clients, free up the front desk and enable detailed real-time reporting. Experience total payment freedom with multiple seamless checkout options.
Simplified Reports
Clean, thorough, and precise critical salon reports are easy to find and simple to digest, can be viewed in any date range, filtered and sorted in multiple ways, and easily downloaded, making information more accessible and more useful.
Personalized Marketing
Business-building automated individualized marketing activity is triggered by each client’s history, profile preferences, and system settings, taking the guesswork and labor out of using valuable information effectively.
Integrated POS
A fully integrated point-of-sale solution enables checkout from anywhere in the salon or directly from the guest or provider apps. Aura POS provides salons guaranteed savings on their current processing fees with minimal dependance on expensive hardware and lots of configuration options.
Personalized Marketing
Automated targeted marketing based on each client’s historical activity and profile preferences including frequency-rate, product purchases, birthday, hair type, and more takes the guesswork and labor out of making data more usable and more valuable.
Increase Booking Rates
Improve Retail Sales
Heighten Salon Loyalty
Own Your Brand
LEARN MORE ABOUT AURA SALONWARE