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Education

Learn the strategies you need to boost salon revenue.

UPCOMING EVENTS

Live Education

Discover live education at our flagship event.

FLAGSHIP EVENT

Aura BeautySphere Connect 2025

Aura’s first BeautySphere Connect took place on May 5th, 2025, for salon and spa owners from across the country. This exclusive gathering featured a lineup of industry leaders in Miami Beach.

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Aura Salon Owners Roundtable

Watch expert advice from industry leaders

The AI Growth Trifecta
The AI Growth Trifecta

The AI Growth Trifecta

In this webinar, we discuss how to boost your salon's visibility in AI-powered search.
Coaching with Confidence
hair stylists coaching cutting hair
Coaching with Confidence

Coaching with Confidence

Learn how to show up with clarity, courage, and conviction whether you're just starting out or leveling up your coaching game.

Aura Academy: Webinars and Video Tutorials

Unlock the full potential of Aura’s powerful features

Optimizing Salon Ordering and Operations Featuring SalonInteractive
Optimizing Salon Ordering and Operations Featuring SalonInteractive

Optimizing Salon Ordering and Operations Featuring SalonInteractive

Learn how to maximize efficiency and optimize salon operations. Keep your inventory up to date and streamline salon ordering with Aura x SalonInteractive
Mastering Marketing Campaigns: Workshop for Success
Mastering Marketing Campaigns: Workshop for Success

Mastering Marketing Campaigns: Workshop for Success

Learn how to master Aura's intelligent marketing suite including: email & text marketing, loyalty program, promotions, gift cards, social buddy, and more.

Salon Success Stories

Learn how beauty salons use Aura to boost revenue

Tangerine Salon: The Sweet Taste of Multi-Location Success
Tangerine Salon: The Sweet Taste of Multi-Location Success

Tangerine Salon: The Sweet Taste of Multi-Location Success

Brandon Hensley and Lauren Radoncic opened up about the Tangerine's beginnings, challenges, and transformation into a thriving multi-salon enterprise. 
Apotheca Salon & Barbershop: Level Up. Desk Less.
Apotheca Salon & Barbershop: Level Up. Desk Less.

Apotheca Salon & Barbershop: Level Up. Desk Less.

Like so many other adaptations that salons have had to make over the past few years, the long-lived era of the bustling front desk may…

Blogs & Whitepapers

Read our curated articles of salon insights & trends

Blog

Signs it Might Be Time to Switch Your Salon Software

As a salon owner, you understand the importance of maintaining smooth operations. Efficient appointment scheduling,…
Blog

How to Enhance Your Salon’s Tipping Experience with Digital Tipping

In the beauty industry, platforms like Instagram have transformed into vital resources for promoting businesses.…
Blog

Instagram’s Search Engine Indexing: How it Could Affect Your Beauty Salon & Service Providers

In the beauty industry, platforms like Instagram have transformed into vital resources for promoting businesses.…
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