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Education

Learn the strategies you need to boost salon revenue.

UPCOMING EVENTS

LIVE WEBINAR

Aura Academy: Understanding Your MerchantTrack

Learn how to navigate the Payments Dashboard, manage transactions, access key reports, and monitor chargebacks

Date: August 25, 2025

Time: 11am EST

Register
LIVE WEBINAR

Retaining Your Transient Guests

Deep dive into the features inside Aura that will help you retain your transient clients

Date: September 22, 2025

Time: 11am EST

Registration Coming Soon

Live Education

Discover live education at our flagship event.

FLAGSHIP EVENT

Aura BeautySphere Connect 2025

Aura’s first BeautySphere Connect took place on May 5th, 2025, for salon and spa owners from across the country. This exclusive gathering featured a lineup of industry leaders in Miami Beach.

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Aura Salon Owners Roundtable

Watch expert advice from industry leaders

The AI Growth Trifecta
The AI Growth Trifecta

The AI Growth Trifecta

In this webinar, we discuss how to boost your salon's visibility in AI-powered search.
Booked Solid: Real Tips from Steffan Bentley from Apotheca
Webinar: How top salons are staying booked
Booked Solid: Real Tips from Steffan Bentley from Apotheca

Booked Solid: Real Tips from Steffan Bentley from Apotheca

Learn how top salons are staying fully booked in today’s digital world from Apotheca's owner, Steffan Bentley.
Coaching with Confidence
hair stylists coaching cutting hair
Coaching with Confidence

Coaching with Confidence

Learn how to show up with clarity, courage, and conviction whether you're just starting out or leveling up your coaching game.

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Aura Academy: Webinars and Video Tutorials

Unlock the full potential of Aura’s powerful features

Booked & Beautiful: Salon Marketing Services Pro
Salon Marketing Services Pro logo
Booked & Beautiful: Salon Marketing Services Pro

Booked & Beautiful: Salon Marketing Services Pro

Take an exclusive look at the AI-powered marketing platform built to keep salons fully booked.
Optimizing Salon Ordering and Operations Featuring SalonInteractive
Optimizing Salon Ordering and Operations Featuring SalonInteractive

Optimizing Salon Ordering and Operations Featuring SalonInteractive

Learn how to maximize efficiency and optimize salon operations. Keep your inventory up to date and streamline salon ordering with Aura x SalonInteractive
Mastering Marketing Campaigns: Workshop for Success
Mastering Marketing Campaigns: Workshop for Success

Mastering Marketing Campaigns: Workshop for Success

Learn how to master Aura's intelligent marketing suite including: email & text marketing, loyalty program, promotions, gift cards, social buddy, and more.

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Salon Success Stories

Learn how beauty salons use Aura to boost revenue

A Leap of Faith: From Commission Stylist to Salon Owner
A Leap of Faith: From Commission Stylist to Salon Owner

A Leap of Faith: From Commission Stylist to Salon Owner

Explore Laurie's motivations, challenges, and triumphs in establishing a salon that embodies growth, innovation, and a dedication to maintaining a healthy work-life balance for her…
Salon @ Church: A New Era in Salon Pricing – Personalization through Technology
Salon @ Church: A New Era in Salon Pricing – Personalization through Technology

Salon @ Church: A New Era in Salon Pricing – Personalization through Technology

Learn how Laurie O'Neill, owner of Salon@Church leveraged technology to motivate her team and implement a personalized pricing system.
Tangerine Salon: The Sweet Taste of Multi-Location Success
Tangerine Salon: The Sweet Taste of Multi-Location Success

Tangerine Salon: The Sweet Taste of Multi-Location Success

Brandon Hensley and Lauren Radoncic opened up about the Tangerine's beginnings, challenges, and transformation into a thriving multi-salon enterprise. 

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Blogs & Whitepapers

Read our curated articles of salon insights & trends

modern upscale salon with chairs
Blog

Membership Magic: Transform Your Salon into a Client Magnet

In the beauty industry, platforms like Instagram have transformed into vital resources for promoting businesses.…
Blog

Why Your Salon Should Offer Gift Cards

In the beauty industry, platforms like Instagram have transformed into vital resources for promoting businesses.…
Blog

Signs it Might Be Time to Switch Your Salon Software

As a salon owner, you understand the importance of maintaining smooth operations. Efficient appointment scheduling,…

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Product

Resources

Aura Salonware does not provide payment services.
Payment services are provided by a third party.

© 2025 Aura Salonware

Privacy Policy | Terms & Conditions | Responsible Disclosure Policy

Subscribe to our newsletter for salon insights

Product

Resources

Privacy Policy | Terms & Conditions

Aura Salonware does not provide payment services.
Payment services are provided by a third party.

© 2025 Aura Salonware

Subscribe to our newsletter for salon insights

Product

Resources

Privacy Policy | Terms & Conditions | Responsible Disclosure Policy

Aura Salonware does not provide payment services. Payment services are provided by a third party.

© 2025 Aura Salonware