Education

Learn the strategies you need to boost salon revenue.

UPCOMING EVENTS

Aura BeautySphere Connect

An intimate one-day retreat for salon and spa owners to learn, connect, and recharge.

Date: May 5, 2025

Location: The Standard Spa, Miami Beach

Tickets: $150

Get Your Ticket

Aura Salon Owners Roundtable

Watch expert advice from industry leaders

All Salon Owners Roundtable

The Salon Scorecard

Three salon owners join us for insightful discussions on the key salon metrics they excel at, from online reviews to client retention and promotions.

Successfully Planning Your Exit Strategy

Former salon owner shares how she planned her exit strategy, the key factors she considered, and the lessons she wishes she had known.

The Associate Advantage

Learn firsthand how a successful multi-location salon boosts revenue while developing a high-performing team of providers and associates.

Aura Academy: Webinars and Video Tutorials

Unlock the full potential of Aura’s powerful features

All Aura Academy

Optimizing Salon Ordering and Operations Featuring SalonInteractive

Learn how to maximize efficiency and optimize salon operations. Keep your inventory up to date and streamline salon ordering with Aura x SalonInteractive

Mastering Marketing Campaigns: Workshop for Success

Learn how to master Aura's intelligent marketing suite including: email & text marketing, loyalty program, promotions, gift cards, social buddy, and more.

Engage Salon Clients with a Loyalty Program

Keep your existing salon clients coming back with an engaging loyalty program. Emma Moore of Brush Salon shows her methods using Aura Rewards.

Salon Success Stories

Learn how salons use Aura to boost revenue

All Salon Success Stories

Salon @ Church: A New Era in Salon Pricing – Personalization through Technology

Learn how Laurie O'Neill, owner of Salon@Church leveraged technology to motivate her team and implement a personalized pricing system.

Tangerine Salon: The Sweet Taste of Multi-Location Success

Brandon Hensley and Lauren Radoncic opened up about the Tangerine's beginnings, challenges, and transformation into a thriving multi-salon enterprise.

Apotheca Salon & Barbershop: Level Up. Desk Less.

Like so many other adaptations that salons have had to make over the past few years, the long-lived era of the bustling front desk may…

Blogs & Whitepapers

Read our curated articles of salon insights & trends

Blog

Best Ideas for Packages and Promotions for Mother’s Day

From salon services and spa treatments to personalized gifts, here are some creative ideas to…

Blog

$55K in One Day? The Impact of Gift Card Promotions on Salon Revenue

Dive into the enticing world of gift cards and discover how a strategic approach can…

Blog

Is Your Salon Ready to Go Deskless?

Learn the ins and outs of running a deskless salon. Plus, download a free 4-week…

View all blog posts and whitepapers

Subscribe to our newsletter for salon insights

Product

Resources

Aura Salonware does not provide payment services.
Payment services are provided by a third party.

© 2025 Aura Salonware

Privacy Policy | Terms & Conditions

Product

Resources

Privacy Policy | Terms & Conditions

Aura Salonware does not provide payment services.
Payment services are provided by a third party.

© 2025 Aura Salonware

Privacy Policy | Terms & Conditions

Aura Salonware does not provide payment services. Payment services are provided by a third party.

© 2025 Aura Salonware