Education

Learn the strategies you need to boost salon revenue.

Aura Salon Owners Roundtable

Watch expert advice from industry leaders

All Salon Owners Roundtable

Webinar: How top salons are staying booked

Booked Solid: Real Tips from Steffan Bentley from Apotheca

Learn how top salons are staying fully booked in today’s digital world from Apotheca's owner, Steffan Bentley.

Coaching with Confidence

Learn how to show up with clarity, courage, and conviction whether you're just starting out or leveling up your coaching game.

The Salon Scorecard

Three salon owners join us for insightful discussions on the key salon metrics they excel at, from online reviews to client retention and promotions.

Aura Academy: Webinars and Video Tutorials

Unlock the full potential of Aura’s powerful features

All Aura Academy

Retaining your Transient Guests with Memberships and Gift Cards

Take an exclusive look at the AI-powered marketing platform built to keep salons fully booked.

Understanding Your Merchant Track

Take an exclusive look at the AI-powered marketing platform built to keep salons fully booked.

The AI Growth Trifecta

In this webinar, we discuss how to boost your salon's visibility in AI-powered search.

Salon Success Stories

Learn how beauty salons use Aura to boost revenue

All Salon Success Stories

A Leap of Faith: From Commission Stylist to Salon Owner

Explore Laurie's motivations, challenges, and triumphs in establishing a salon that embodies growth, innovation, and a dedication to maintaining a healthy work-life balance for her…

Salon @ Church: A New Era in Salon Pricing – Personalization through Technology

Learn how Laurie O'Neill, owner of Salon@Church leveraged technology to motivate her team and implement a personalized pricing system.

Tangerine Salon: The Sweet Taste of Multi-Location Success

Brandon Hensley and Lauren Radoncic opened up about the Tangerine's beginnings, challenges, and transformation into a thriving multi-salon enterprise.

Blogs & Whitepapers

Read our curated articles of salon insights & trends

Blog

From Chaos to Clarity: Harnessing the Power of Hair Salon Scheduling Software

A salon scheduling software can help transform chaotic manual booking into a harmonious, efficient, and…

Blog

Membership Magic: Transform Your Salon into a Client Magnet

In the beauty industry, platforms like Instagram have transformed into vital resources for promoting businesses.…

Blog

Why Your Salon Should Offer Gift Cards

In the beauty industry, platforms like Instagram have transformed into vital resources for promoting businesses.…

View all blog posts and whitepapers

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Product

Resources

Aura Salonware does not provide payment services.
Payment services are provided by a third party.

Product

Resources

Aura Salonware does not provide payment services.
Payment services are provided by a third party.

Aura Salonware does not provide payment services. Payment services are provided by a third party.

Client Experience

Salon Operations

Business Growth

By Business Type

By Business Size

Growth & Support

Education

Aura Salon Owners Roundtable

Aura Academy: Webinars and Video Tutorials

Retaining your Transient Guests with Memberships and Gift Cards

Understanding Your Merchant Track

The AI Growth Trifecta

Salon Success Stories

A Leap of Faith: From Commission Stylist to Salon Owner

Salon @ Church: A New Era in Salon Pricing – Personalization through Technology

Tangerine Salon: The Sweet Taste of Multi-Location Success

Blogs & Whitepapers

From Chaos to Clarity: Harnessing the Power of Hair Salon Scheduling Software

Membership Magic: Transform Your Salon into a Client Magnet

Why Your Salon Should Offer Gift Cards

Subscribe to our newsletter for salon insights

Product

Resources

Subscribe to our newsletter for salon insights

Product

Resources

Subscribe to our newsletter for salon insights

Product

Resources

By Salon Type

By Salon Size

Growth & Support