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Education

Learn the strategies you need to boost salon revenue.

Aura Salon Owners Roundtable

Watch expert advice from industry leaders

3 Marketing Myths Costing You Appointments
3 Marketing Myths Costing You Appointments

3 Marketing Myths Costing You Appointments

Take an exclusive look at the AI-powered marketing platform built to keep salons fully booked.

Aura Academy: Webinars and Video Tutorials

Unlock the full potential of Aura’s powerful features

Understanding Your Merchant Track
Understanding Your Merchant Track

Understanding Your Merchant Track

Take an exclusive look at the AI-powered marketing platform built to keep salons fully booked.
The AI Growth Trifecta
The AI Growth Trifecta

The AI Growth Trifecta

In this webinar, we discuss how to boost your salon's visibility in AI-powered search.

Salon Success Stories

Learn how beauty salons use Aura to boost revenue

A Leap of Faith: From Commission Stylist to Salon Owner
A Leap of Faith: From Commission Stylist to Salon Owner

A Leap of Faith: From Commission Stylist to Salon Owner

Explore Laurie's motivations, challenges, and triumphs in establishing a salon that embodies growth, innovation, and a dedication to maintaining a healthy work-life balance for her…
Tangerine Salon: The Sweet Taste of Multi-Location Success
Tangerine Salon: The Sweet Taste of Multi-Location Success

Tangerine Salon: The Sweet Taste of Multi-Location Success

Brandon Hensley and Lauren Radoncic opened up about the Tangerine's beginnings, challenges, and transformation into a thriving multi-salon enterprise. 

Blogs & Whitepapers

Read our curated articles of salon insights & trends

What the Right Salon Management Software Can Do for You
Blog

What the Right Salon Management Software Can Do for You

You’re an artist, a business owner, and a manager—all in one. But let’s be honest, you got into this…
Embracing Wellness: The Emerging Trend in Salons for 2026
Blog

Embracing Wellness: The Emerging Trend in Salons for 2026 

The way consumers think about beauty is changing. It's no longer just about the perfect aesthetic result; it's becoming more about…
Blog

Share the Love: 5 Friendly Ways Your Salon Can Start Earning Client Referrals

Every salon knows that the best compliment you can receive is a client who loves…
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