Skip to main content

Education

Learn the strategies you need to boost salon revenue.

UPCOMING EVENTS

Webinar announcement about AI in Salon Marketing
LIVE WEBINAR

The AI Growth Trifecta: Social, Reviews & Listings

In our next webinar, we’re sharing how salons are boosting visibility in AI-powered search.

Date: July 28, 2025

Time: 11am EST

Register

Live Education

Discover live education at our flagship event.

FLAGSHIP EVENT

Aura BeautySphere Connect 2025

Aura’s first BeautySphere Connect took place on May 5th, 2025, for salon and spa owners from across the country. This exclusive gathering featured a lineup of industry leaders in Miami Beach.

Read More

Aura Salon Owners Roundtable

Watch expert advice from industry leaders

Booked Solid: Real Tips from Steffan Bentley from Apotheca
Webinar: How top salons are staying booked
Booked Solid: Real Tips from Steffan Bentley from Apotheca

Booked Solid: Real Tips from Steffan Bentley from Apotheca

Learn how top salons are staying fully booked in today’s digital world from Apotheca's owner, Steffan Bentley.
Coaching with Confidence
hair stylists coaching cutting hair
Coaching with Confidence

Coaching with Confidence

Learn how to show up with clarity, courage, and conviction whether you're just starting out or leveling up your coaching game.
The Salon Scorecard
The Salon Scorecard

The Salon Scorecard

Three salon owners join us for insightful discussions on the key salon metrics they excel at, from online reviews to client retention and promotions.

View more

Aura Academy: Webinars and Video Tutorials

Unlock the full potential of Aura’s powerful features

Booked & Beautiful: Salon Marketing Services Pro
Salon Marketing Services Pro logo
Booked & Beautiful: Salon Marketing Services Pro

Booked & Beautiful: Salon Marketing Services Pro

Take an exclusive look at the AI-powered marketing platform built to keep salons fully booked.
Optimizing Salon Ordering and Operations Featuring SalonInteractive
Optimizing Salon Ordering and Operations Featuring SalonInteractive

Optimizing Salon Ordering and Operations Featuring SalonInteractive

Learn how to maximize efficiency and optimize salon operations. Keep your inventory up to date and streamline salon ordering with Aura x SalonInteractive
Mastering Marketing Campaigns: Workshop for Success
Mastering Marketing Campaigns: Workshop for Success

Mastering Marketing Campaigns: Workshop for Success

Learn how to master Aura's intelligent marketing suite including: email & text marketing, loyalty program, promotions, gift cards, social buddy, and more.

View more

Salon Success Stories

Learn how beauty salons use Aura to boost revenue

Salon @ Church: A New Era in Salon Pricing – Personalization through Technology
Salon @ Church: A New Era in Salon Pricing – Personalization through Technology

Salon @ Church: A New Era in Salon Pricing – Personalization through Technology

Learn how Laurie O'Neill, owner of Salon@Church leveraged technology to motivate her team and implement a personalized pricing system.
Tangerine Salon: The Sweet Taste of Multi-Location Success
Tangerine Salon: The Sweet Taste of Multi-Location Success

Tangerine Salon: The Sweet Taste of Multi-Location Success

Brandon Hensley and Lauren Radoncic opened up about the Tangerine's beginnings, challenges, and transformation into a thriving multi-salon enterprise. 
Apotheca Salon & Barbershop: Level Up. Desk Less.
Apotheca Salon & Barbershop: Level Up. Desk Less.

Apotheca Salon & Barbershop: Level Up. Desk Less.

Like so many other adaptations that salons have had to make over the past few years, the long-lived era of the bustling front desk may…

View more

Blogs & Whitepapers

Read our curated articles of salon insights & trends

Blog

Instagram’s Search Engine Indexing: How it Could Affect Your Beauty Salon & Service Providers

In the beauty industry, platforms like Instagram have transformed into vital resources for promoting businesses.…
Woman smiling at the beach with hat
Blog

Best Ways to Improve Your Salon’s Sales & Bookings during the Summer

To attract and retain a male clientele it’s essential to understand their specific needs and…
salon stylist blow drying hair
White paper

Resilient Beauty: How Salons can Adapt and Thrive During Uncertain Economic Times

By implementing effective strategies and embracing innovative solutions, salons can do more than survive by…

View all blog posts and whitepapers

Subscribe to our newsletter for salon insights

Product

Resources

Aura Salonware does not provide payment services.
Payment services are provided by a third party.

© 2025 Aura Salonware

Privacy Policy | Terms & Conditions | Responsible Disclosure Policy

Subscribe to our newsletter for salon insights

Product

Resources

Privacy Policy | Terms & Conditions

Aura Salonware does not provide payment services.
Payment services are provided by a third party.

© 2025 Aura Salonware

Subscribe to our newsletter for salon insights

Product

Resources

Privacy Policy | Terms & Conditions | Responsible Disclosure Policy

Aura Salonware does not provide payment services. Payment services are provided by a third party.

© 2025 Aura Salonware

Close Menu