Education

Learn the strategies you need to boost salon revenue.

Live Events

Aura BeautySphere Connect 2025

Aura’s first BeautySphere Connect took place on May 5th, 2025, for salon and spa owners from across the country. This exclusive gathering featured a lineup of industry leaders in Miami Beach.

Aura Salon Owners Roundtable

Watch expert advice from industry leaders

All Salon Owners Roundtable

Coaching with Confidence

Learn how to show up with clarity, courage, and conviction whether you're just starting out or leveling up your coaching game.

The Salon Scorecard

Three salon owners join us for insightful discussions on the key salon metrics they excel at, from online reviews to client retention and promotions.

Successfully Planning Your Exit Strategy

Former salon owner shares how she planned her exit strategy, the key factors she considered, and the lessons she wishes she had known.

Aura Academy: Webinars and Video Tutorials

Unlock the full potential of Aura’s powerful features

All Aura Academy

Booked & Beautiful: Salon Marketing Services Pro

Take an exclusive look at the AI-powered marketing platform built to keep salons fully booked.

Optimizing Salon Ordering and Operations Featuring SalonInteractive

Learn how to maximize efficiency and optimize salon operations. Keep your inventory up to date and streamline salon ordering with Aura x SalonInteractive

Mastering Marketing Campaigns: Workshop for Success

Learn how to master Aura's intelligent marketing suite including: email & text marketing, loyalty program, promotions, gift cards, social buddy, and more.