Education

Learn the strategies you need to boost salon revenue.

Aura Salon Owners Roundtable

Watch expert advice from industry leaders

All Salon Owners Roundtable

Your 15 Point Strategy to Drive More Revenue in 2026

Take an exclusive look at the AI-powered marketing platform built to keep salons fully booked.

3 Marketing Myths Costing You Appointments

Take an exclusive look at the AI-powered marketing platform built to keep salons fully booked.

A Game-Changing Partnership: Aura Salonware + Tippy

Take an exclusive look at the AI-powered marketing platform built to keep salons fully booked.

Aura Academy: Webinars and Video Tutorials

Unlock the full potential of Aura’s powerful features

All Aura Academy

Retaining your Transient Guests with Memberships and Gift Cards

Take an exclusive look at the AI-powered marketing platform built to keep salons fully booked.

Understanding Your Merchant Track

Take an exclusive look at the AI-powered marketing platform built to keep salons fully booked.

The AI Growth Trifecta

In this webinar, we discuss how to boost your salon's visibility in AI-powered search.

Salon Success Stories

Learn how beauty salons use Aura to boost revenue

All Salon Success Stories

A Leap of Faith: From Commission Stylist to Salon Owner

Explore Laurie's motivations, challenges, and triumphs in establishing a salon that embodies growth, innovation, and a dedication to maintaining a healthy work-life balance for her…

Salon @ Church: A New Era in Salon Pricing – Personalization through Technology

Learn how Laurie O'Neill, owner of Salon@Church leveraged technology to motivate her team and implement a personalized pricing system.

Tangerine Salon: The Sweet Taste of Multi-Location Success

Brandon Hensley and Lauren Radoncic opened up about the Tangerine's beginnings, challenges, and transformation into a thriving multi-salon enterprise.

Blogs & Whitepapers

Read our curated articles of salon insights & trends

Blog

Share the Love: 5 Friendly Ways Your Salon Can Start Earning Client Referrals

Every salon knows that the best compliment you can receive is a client who loves…

Blog

2025: Aura Year in Review

As we look forward to the innovations of 2026, it’s a great time to celebrate the many achievements…

Blog

End-of-Year Reporting & Review for Your Salon

When the holiday rush comes to an end, it's time to close out your books…

View all blog posts and whitepapers

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Product

Resources

AuraPay’s payment services are provided by Fullsteam Operations LLC in the United States and FS Payments Canada Ltd. in Canada.

Check current system status

Aura Salonware does not provide payment services. Payment services are provided by a third party.

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Education

Aura Salon Owners Roundtable

Aura Academy: Webinars and Video Tutorials