Aura modernizes and automates every part of your salon’s operations so that you can focus on what truly matters: creating amazing client experiences and growing your business. Enhance your Aura.
Metrics that matter
Salons see on average a 29% increase in revenue after they switch to Aura
Over 13.5k industry professionals optimize their operations with Aura.
Online Booking
Fully booked, stress-free.
Aura unlocks a world of possibilities. Automate the nuances a real front desk deals with.
Reports
Stay ahead, stay in charge.
Stay on top of your business with powerful, easy-to-read reports that give you real-time insights into what’s working and where to improve.
Inventory Management
Effortless inventory, always stocked.
Say goodbye to inventory headaches with a system that keeps everything in check. Track, manage, and reorder products, all from one intuitive platform.
Marketing Suite
Keep clients coming back with top-tier marketing tools.
Drive bookings, boost loyalty, and grow your salon with Aura’s all-in-one Marketing Suite. Loyalty programs, automated reviews, and targeted text & email campaigns keep clients engaged and your schedule full, without the need for multiple tools.
Features designed to keep you booked.
Trusted by top salons
Trusted by top salons
Our customers say it best:
Brandon Hensley
Tangerine Salon
Kate Greisser
Jade Salon
Danny Jelaca
Danny Jelaca Salon
Lauren Radoncic
Tangerine Salon
*Offer valid for new customers only. Ends 9/30/2025. Terms & conditions apply.