Happening Now

Aura Summer Savings Event

50% OFF

your first 3 months*

Book a Demo Now

Happening Now

Aura Summer Savings Event

50% OFF

your first 3 months*

Book a Demo Now

Metrics that matter

Salons see on average a 29% increase in revenue after they switch to Aura

Over 13.5k industry professionals optimize their operations with Aura.

Online Booking calendar for beauty salon software

Online Booking

Fully booked, stress-free.

Aura unlocks a world of possibilities. Automate the nuances a real front desk deals with.

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Reports

Stay ahead, stay in charge.

Stay on top of your business with powerful, easy-to-read reports that give you real-time insights into what’s working and where to improve.

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Inventory Management

Effortless inventory, always stocked.

Say goodbye to inventory headaches with a system that keeps everything in check. Track, manage, and reorder products, all from one intuitive platform.

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Marketing Suite

Keep clients coming back with top-tier marketing tools.

Drive bookings, boost loyalty, and grow your salon with Aura’s all-in-one Marketing Suite. Loyalty programs, automated reviews, and targeted text & email campaigns keep clients engaged and your schedule full, without the need for multiple tools.

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Trusted by top salons

Trusted by top salons

Our customers say it best:

50% OFF your first 3 months on all packages

Choose the plan that best fits your salon & don’t miss out on this limited-time offer

Fearless Plan

Essential tools for seamless salon management including: Online Booking, Reports, Inventory, Payroll, and more.

Fierce Plan

Everything in Fearless plus enhanced tools for growth-minded salons including: Digital Forms & Waivers and Two-Way Texting.

Ferocious Plan

Everything in Fierce plus the most advanced tools for high-volume salons including Memberships & Classes capabilities.

*Offer valid for new customers only. Ends 8.31.25. Terms & conditions apply.