your first 3 months*
Metrics that matter

Salons see on average a 29% increase in revenue after they switch to Aura

Over 13.5k industry professionals optimize their operations with Aura.

Online Booking
Fully booked, stress-free.
Aura unlocks a world of possibilities. Automate the nuances a real front desk deals with.
Reports
Stay ahead, stay in charge.
Stay on top of your business with powerful, easy-to-read reports that give you real-time insights into what’s working and where to improve.


Inventory Management
Effortless inventory, always stocked.
Say goodbye to inventory headaches with a system that keeps everything in check. Track, manage, and reorder products, all from one intuitive platform.
Marketing Suite
Keep clients coming back with top-tier marketing tools.
Drive bookings, boost loyalty, and grow your salon with Aura’s all-in-one Marketing Suite. Loyalty programs, automated reviews, and targeted text & email campaigns keep clients engaged and your schedule full, without the need for multiple tools.

Features designed to keep you booked.
Trusted by top salons
Trusted by top salons





Our customers say it best:
50% OFF your first 3 months on all packages
Choose the plan that best fits your salon & don’t miss out on this limited-time offer
Fearless Plan
Essential tools for seamless salon management including: Online Booking, Reports, Inventory, Payroll, and more.
Fierce Plan
Everything in Fearless plus enhanced tools for growth-minded salons including: Digital Forms & Waivers and Two-Way Texting.
Ferocious Plan
Everything in Fierce plus the most advanced tools for high-volume salons including Memberships & Classes capabilities.
*Offer valid for new customers only. Ends 8.31.25. Terms & conditions apply.