Software for next-gen salons

Aura modernizes and automates every part of your salon’s operations so that you can focus on what truly matters: creating amazing client experiences and growing your business. Enhance your Aura.

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Metrics that matter

Salons see on average a 29% increase in revenue after they switch to Aura

Over 13.5k industry professionals optimize their operations with Aura.

Online Booking calendar for beauty salon software

Online Booking

Fully booked, stress-free.

Aura unlocks a world of possibilities. Automate the nuances a real front desk deals with.

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Reports

Stay ahead, stay in charge.

Stay on top of your business with powerful, easy-to-read reports that give you real-time insights into what’s working and where to improve.

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Inventory Management

Effortless inventory, always stocked.

Say goodbye to inventory headaches with a system that keeps everything in check. Track, manage, and reorder products, all from one intuitive platform.

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Marketing Suite

Keep clients coming back with top-tier marketing tools.

Drive bookings, boost loyalty, and grow your salon with Aura’s all-in-one Marketing Suite. Loyalty programs, automated reviews, and targeted text & email campaigns keep clients engaged and your schedule full, without the need for multiple tools.

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Trusted by top salons

Trusted by top salons

Our customers say it best: