Running a salon without a front desk can work for many businesses. It can create a more open and welcoming space for clients with a relaxed and customer-centric atmosphere. A deskless setup can also enable salon staff to provide clients with a more personalized and concierge-style experience.
Your front-of-house team would greet clients as they come in, offer them a beverage while they wait, show them to the changing room as needed, and then on to the stylist’s chair when it’s available. The concierge can check them out chairside, even pull products and have them bagged up and ready to go for when the client is ready to leave.
In addition to providing a personalized level of service for clients, going deskless can also allow for the reallocation of space for additional services or stations, potentially increasing revenue. Think about using the space previously taken up by your front desk for new services or stations. Once you’ve decided to go deskless, use tools like online booking and automated notifications to make the process seamless.
Now, implement the right tools to help get you and your salon ready for the change:
- Online booking – take your appointment booking online
- Automated Notifications – no need to make confirmation calls
- Card on file – easy checkout from anywhere
If you’re thinking about switching to a deskless setup at your salon, it’s essential to think it through. Before making significant changes, talk to your team to ensure it fits your business goals and the client experience. You’ll need to figure out how to shift responsibilities and whether a concierge-style approach would work.
Making these changes requires careful planning, budgeting, and monitoring progress. Ask clients and staff for feedback to improve the process and smooth out any issues.
For a more organized approach, download our free 4-week checklist to guide you and your team through the process.
