The end-of -summer/back-to-school season presents an excellent opportunity for salons to connect with their local communities. It’s a time when people seek to refresh their looks, stock up on hair and beauty products, and indulge in self-care before the start of the fall season.
Your salon can capitalize on this seasonal opportunity by introducing services and packages tailored to the needs of students and families and offering special end-of-summer and fall promotions for adults. Additionally, organizing events, collaborating with local schools, and giving back to the community can help you build good relationships with your clients and positively impact your local area.
Here are the top ways to embrace the back-to-school season:
□ Offer Back-to-School Specials: Consider offering promotions or special discounts on services that are popular with students, such as haircuts, manicures, or facials.
□ Merchandise for the Season: Consider updating your reception area with a fresh look for back-to-school with themed displays to create a welcoming atmosphere for students. Carry this theme over into your retail area and use the product displays to highlight gift sets, grooming and styling essentials, and even liter sizes of popular shampoos and conditioners to help clients with kids and students leaving for college to stock up.
□ Promote School-Ready Styles: Showcase hairstyles that are low-maintenance and easy to maintain for students on the go and offer tutorials that students can recreate at home.
□ Introduce Teen-Friendly Services: Teens are your salon’s future adult clients, so nurture the relationship by adding services specifically tailored to them. For teenagers, consider promoting acne facials, natural makeup tutorials, or hair treatments designed for younger clients.
□ Create Parent/Child Packages: Consider offering a special package for parents and their kids to enjoy together, such as a mother-daughter manicure or a spa day. Other ideas include a father-son barber session or an introduction to grooming for younger teen boys.
□ Promote Gift Cards: To help students maintain their looks throughout the school year, suggest gift cards to their parents. This is especially helpful for teens and college students, especially if your salon is in a college town.
Here’s how to take action and promote your back-to-school efforts:
□ Get the Word Out: Use social media and text message marketing to promote your back-to-school offerings and let your clients know about any special events or promotions at your salon.
□ Fill Your Chairs: Reach out to clients to remind them to book their back-to-school services.
□ Host a Back-to-School Event: Organize a fun event at your salon to celebrate the back-to-school season. You could offer refreshments, a raffle, or mini-makeover sessions to get clients excited about the new school year.
□ Organize a School Supply Drive: Partner with your clients and the local community to collect school supplies for students in need. This can help build goodwill and demonstrate that your salon cares about the community.
□ Collaborate with Local Schools: Contact nearby schools to explore partnership opportunities, such as offering discounts to students or participating in school events, to increase your salon’s visibility in the community.
By embracing the back-to-school season, your salon can attract new clients, strengthen existing relationships, and make a meaningful difference in your community.
