Explore the features that make Aura the ultimate platform for salons ready to grow.

Client Experience

Online Booking

Aura’s customizable online booking lets your clients book with ease, anytime, anywhere.

Loyalty Program

Reward your clients and keep them coming back. Our customizable loyalty programs are designed to build long-term relationships.

Client Portal

Clients can book appointments, manage payments, view past visits, and track memberships, all in one easy-to-use portal

Referral Program

Reward loyal clients for spreading the word with automated referral tracking and customizable incentives.

Gift Cards

Boost cash flow and bring in new clients.

Forms & Waivers

Save time and stay protected with digital forms & waivers.

Salon Operations

Scheduling

Optimize every minute of your day. Designed to maximize bookings, reduce downtime, and keep your business running smoothly.

Staff Management

Empower your team with tools that make scheduling, goal-setting, and performance tracking easier than ever.

Inventory Management

Keep track of your retail and backbar products effortlessly. Our tools help you monitor stock levels, avoid over-ordering, and increase profitability.

Point of Sale

Simplify checkouts. Process payments, track sales, and manage tips effortlessly for an exceptional client experience.

Reviews

Boost and protect your online presence with a smart review management tool.

Business Growth

KPI Dashboard

See the big picture at a glance. Aura’s KPI dashboard gives you instant insights into your business’s performance, helping you make smarter, faster decisions.

Reports

Make data-driven decisions with detailed reports that provide clarity on revenue, bookings, staff performance, and more, all in one place.

Text Marketing

Boost bookings and fill last-minute openings with targeted text marketing campaigns that reach your clients instantly.

Email Marketing

Stay connected with your clients and drive engagement using Aura’s easy-to-use email marketing tools, complete with customizable templates.

Promotions

Attract new clients and boost revenue with strategic promotions that are easy to create, track, and manage directly in Aura.