Alicia Soulier | SalonScale

Award-winning stylist turned entrepreneur, Alicia Soulier has spent over 16 years transforming the hair industry. As the founder of SalonScale, she’s redefining how salons manage their costs and maximize profits with innovative backbar management technology.

Alicia’s journey began in her own salon, where she uncovered a critical gap: the cost of hair color was walking out the door unpaid. This realization sparked her mission to empower salon owners with the tools and knowledge they need to succeed. Not only did she create SalonScale, but she also developed a revolutionary method that ensures every service reflects its true cost, unlocking new revenue streams for salons.

As a tech founder and industry disruptor, she’s on a mission to transform the salon supply chain and create a more sustainable and profitable future for the beauty industry.