Frequently Asked Questions

AURA is data-driven software with a built-in growth model that elevates the salon experience for owners, guests, stylists and staff. We utilize salon-inspired proprietary technology like White Space Filling and Smart Booking to maximize the profitability of each day.

The Salon Collective is a united group of industry-leading salon owners, executives, stylists, educators, and brands that have contributed to the direction of AURA and to the future of the salon industry.

In most cases, yes! Aura offers DIY, VIP, and Concierge solutions for data export and import from most of the commonly used softwares. Contact us for specifics.

No, AURA is cloud-based and can be accessed with any device that has internet access.

No. Every salon receives a fully branded and customized mobile client app at no extra cost for an unlimited amount of clients.