Case Studies: Danny Jelaca Salon & Spa2020-03-12T13:30:10-04:00
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Danny Jelaca Salon & Spa of Miami Beach Heads to The Hamptons and Operates 100% Remotely

Acclaimed celebrity hairstylist, owner of Danny Jelaca Salon and Spa, and the “go-to” editorial and fashion stylist in Miami Beach, Danny Jelaca depends on AURA as his technology-driven operating platform. And although well-known for coiffing actors, models, artists, athletes, politicians, and other notables, the salon also prides itself on maintaining a steady and long-standing local and international clientele.

On The Go

This past summer (2019), Danny partnered with Salon 66 in Sag Harbour on Long Island, to host a ten day pop-up residency, heading north to serve his fabulous clientele. Employing AURA’s complete remote capabilities, Danny and his team were able to operate seamlessly, from online bookings to remote payments. According to Jelaca, “AURA made it so convenient and easy. The clients just signed up on the app, filled out their credit card information, and  checked out – 1, 2, 3. I loved it!”

Senior Stylist Steven Schmidt assisted with the pop-up salon and echoed the ease and accessibility that AURA provided. “Within minutes, we were ready for clients. We didn’t need a front desk, cash drawer, or computer at the physical location. It was all done through the AURA app which I could easily access on my phone or tablet. Clients checked out through the app with a credit card or gift card and were on their way. It couldn’t have been easier!”

Steven continued, “Our salon has all kinds of clients, from busy moms who fit in styling appointments between school and activities, to politicians and actors that frequently travel. These clients want to book on their own schedule, which is often after-hours, and from the comfort of their tablet or phone.” On the contrary, Steven pointed out that the salon “also has clients that prefer to text or call their stylist directly, who have not adopted the tech world as readily, which is fine too. “In these cases”, he points out, “our stylists are logged into AURA on their phones and simply book clients’ appointments for them.”  

Making The Switch

With a client list including the likes of Jennifer Lopez and Cameron Diaz – and an esteemed reputation in a world-class destination, it is no surprise that guests of Danny Jelaca Salon & Spa expect white-glove service. But regrettably, Danny’s former software offered fewer features and benefits than his guests expected, which frustrated Danny and his operations team. 

According to Schmidt, “we needed a complete business management tool that could not only meet the level of service and functionality we expected, but one that was aesthetically pleasing, intuitive, and one that our clients would recognize and respect as an extension of the Danny Jelaca brand. Our old system was not giving off the impression we wanted.”

Knowing it was time for a change, Jelaca tested several softwares, decided on AURA, and couldn’t be happier that he did.  “I’ve worked with a lot of salons in the past and I’ve worked with a lot of different software and I feel that AURA is the most modern program that I’ve ever worked with,” he says.

Get a Free Demo of Aura

For a limited time, get complimentary white-glove data migration to ease the impact of COVID-19. (A $999. value.)

  • An Aura Salon Operations Specialist will contact you within 24 hours.
  • Your demo will include an educational tour of the Aura Management Platform.
  • We will address business needs specifically catered to your salon type, size and location.
  • We’ll provide a detailed price quote and explain the painless process of making the switch to Aura.

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